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Brands and Video es un evento que reúne a los creadores de video online y moviles, los agregadores de esos contenidos y los prestadores de servicios para la creación de canales institucionales con marcas, agencias de publicidad, relaciones públicas y las agencias de medios.  También es de interés para medios generalistas y webs interesadas en establecer acuerdos de distribución de contenidos de vídeo.

¿Quién debe asistir?

Todas aquellas organizaciones interesadas en el potencial publicitario de los nuevos medios.  El evento se dirige a profesionales de la comunicación y la publicidad y no está abierto al público en general.

¿Qué organizaciones de video pueden participar?

Aquéllas que cuenten con una infraestructura profesional suficiente para prestar servicios de modo solvente a marcas y agencias. Los videoblogs personales no son, en principio, seleccionables. Los participantes serán elegidos por la organización de acuerdo con este criterio.

¿Qué estructura tiene el evento?

El evento sigue la estela del mundo de la producción de contenidos audiovisuales en forma de pitchings y screenings: los proyectos de video online contarán con diez minutos para presentar los elementos diferenciadores de su proyecto desde el punto de vista de audiencia, formatos publicitarios y contenido editorial. Podrán mostrar un vídeo de muestra en ese tiempo.

Durante los diez minutos siguientes, recibirán las preguntas de los asistentes. El objetivo para los presentadores es sintetizar al máximo su potencial publicitario de forma que para los asistentes quede una imagen clara y potente de sus valores.

Las áreas de networking permitirán fortalecer los lazos entre profesionales.

Adicionalmente, se incluirán una serie de ponencias de interés para todo el mundo relacionado con la publicidad y el video online. El programa definitivo se cerrará en las próximas semanas.

¿Qué contenido deben tener las presentaciones?

De modo tentativo:

  • Descripción del contenido
    • Sinopsis
    • Estructura de los episodios
    • Estado de desarrollo
  • Tráfico
  • Descripción de la audiencia
  • Formatos publicitarios o de modelos de negocio que ofrece
  • Ejemplos de uso de sus formatos
  • Contenidos previstos para el próximo semestre

Agregadores y servicios de creación de canales deberán centrarse en su tráfico, formatos publicitarios y ejemplos de trabajo con marcas.

¿Cuándo y dónde se celebrará?

En Barcelona, en la segunda quincena de junio. La sede será representativa y ésta y la fecha se comunicarán proximamente.

¿Cuanto cuesta asistir?

Los asistentes profesionales asistirán gratuitamente.

 






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Brands&Video by Brandsandvideo is licensed under a Creative Commons Reconocimiento-No comercial-Compartir bajo la misma licencia 3.0 España License.
Based on a work at www.brandsandvideo.com.
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